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Paid Media
& PPC.

Targeted ad campaigns on Google and LinkedIn that reach buyers at the exact moment they're searching — managed to squeeze every dollar of ROI from your budget.

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ROAS
Tracked every month
A/B tested
All ad creative
Weekly
Performance reports
No wasted
Budget

Google Ads Management

Search campaigns that put you in front of buyers actively searching for your service — managed weekly, not set-and-forgotten.

  • Campaign strategy & setup
  • Keyword research & negative keyword lists
  • Ad copywriting & A/B testing (3 variants)
  • Bid strategy & budget management
  • Conversion tracking setup (calls, forms, purchases)
  • Landing page recommendations
  • Weekly performance monitoring
  • Monthly ROAS & CPA reports

LinkedIn Ads for B2B

If your clients are businesses, LinkedIn is where you find them. Highly targeted by job title, company size, industry, and more.

  • LinkedIn campaign strategy & setup
  • Sponsored content & message ads
  • Audience targeting (title, company, industry)
  • Lead gen form setup
  • Ad creative direction
  • Bi-weekly optimisation
  • Monthly performance reports
Real scenario

The business spending $1,500/month on Google Ads with no idea if it was working.

A professional services firm was running Google Ads themselves. $1,500/month spent, no conversion tracking, no A/B testing, no negative keywords. Clicks were coming in — leads were not.

After Skylink Co audited and rebuilt the campaigns, conversion tracking was set up, wasted spend was cut by 40%, and the cost per qualified lead dropped from $180 to $62.

Before → After
Cost per qualified lead$180
Cost per qualified lead (now)$62
Wasted ad spend eliminated40% of budget recovered
Why Skylink Co

What makes us different.

01

We manage your campaigns — not just set them up

Too many agencies charge for setup then disappear. We monitor campaigns weekly, adjust bids, pause underperformers, and test new creative every month.

02

Conversion tracking is non-negotiable

We set up proper conversion tracking before spending a single dollar. You know exactly how many leads, calls, and sales your ads are generating.

03

You own the accounts

Your Google Ads and LinkedIn accounts stay in your name. We manage them — but you always have full access and ownership.

Questions

Common questions

What's the minimum ad budget you recommend?
For Google Search Ads, we recommend at least $500/month in ad spend to gather meaningful data. LinkedIn Ads work better at $1,000/month+ due to higher CPCs. Our management fee is separate from ad spend.
Do you guarantee a cost per lead?
We don't guarantee specific CPL figures — too many variables are outside our control (market competition, landing page quality, offer strength). We do guarantee active optimisation and transparent reporting every week.
Can you manage both Google and LinkedIn simultaneously?
Yes. Many clients run both — Google for high-intent search traffic, LinkedIn for B2B awareness and targeting. We'll recommend the right split based on your goals and budget.
How do you report on performance?
You get a weekly performance snapshot and a monthly deep-dive report covering spend, clicks, impressions, conversions, CPL, and ROAS. Plain language, no jargon.
Get started

Ready to run ads that actually generate leads?

Book a free 30-minute call. We'll audit your current campaigns (or help you start from scratch).

Book a free call →View pricing